AAH-OOOGA – Betty and Veronica Never Looked So Good

Comic books have a long history of awesome team-ups – Batman and Robin, Captain America and the Falcon, Wolverine and yellow spandex – but the newest addition to that list may seem a little odd. Archie and designer fashion.

Actress Alia Shawkat poses during the Betty And Veronica By Rachel Antonoff Presentation (Photo by Desiree Navarro/Getty Images)

Actress Alia Shawkat in Betty And Veronica By Rachel Antonoff (Photo credit Desiree Navarro)

The goofy 1950’s comic series doesn’t exactly scream New York Fashion Week, but recently the classic has had a makeover worthy of any teen movie montage. The new, modern version of Archie (or Hot Archie, as we like to call him) wasn’t the star of this line, anyway, it was another famous duo, Betty and Veronica. Archie comics made and inspired choice with designer Rachel Antonoff, despite her initial reaction that the LinkedIn messages inviting her to the project were too enticing to be real.

Antonoff is an indie designer, known by some because of her musician brother Jack Antonoff. Antonoff has a following of her own, though, and a distinct style that often incorporates bold colors, interesting prints, and playful text into vintage-y, wearable clothes. She recently announced a plus-size line and has garnered attention from the new Gilmore Girl trailer, where Lorelei is wearing a Rachel Antonoff sweatshirt. The designer still has some of the Archie comics from her childhood and said she was excited to showcase the friendship between the young women. “There’s more to these characters than just two girls fighting over a guy,” she said in one interview. “I always wanted to have a best friend that was the Veronica to my Betty.”


Barbie Ferriera in Betty and Veronica by Rachel Antonoff Courtesy of @effletyler Instagram)

Barbie Ferreira in Betty and Veronica by Rachel Antonoff (Courtesy of @effletyler Instagram)

After a sneak peek earlier this year, the collection officially debuted on Tuesday of New York Fashion Week. True to her tradition of non-tradition, Antonoff presented the clothes with speech bubbles and a scene written by Lena Dunham. The line-up of models included actress Alia Shawkat and the plus-sized rising star Barbie Ferreira. A skirt covered in sequined onomatopoeias, a pink bathing suit emblazoned with “AAH-OOOGA”, and the iconic profiles of Betty and Veronica themselves stole the show. You’ll have to wait to get our hands on the collection later this Fall but you can get the first issues of the new Betty & Veronica to tide you over.


Photo courtesy of @bettyandveronica Instagram

Photo courtesy of @bettyandveronica Instagram


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